https://dragusdesign.com/writing Writing on the decisions that shape design outcomes. en https://dragusdesign.com/writing/brett-wickens-interview https://dragusdesign.com/writing/brett-wickens-interview He moved Peter Saville's studio onto the Macintosh in the 1980s. Thirty years later, he names exactly what's been lost in the move to screens. Mon, 03 Aug 2026 09:00:00 +0200 https://dragusdesign.com/writing/repetition-is-key-for-frameworks https://dragusdesign.com/writing/repetition-is-key-for-frameworks Knowing a framework calmly and running it under pressure are two different skills. Sun, 02 Aug 2026 09:00:00 +0200 https://dragusdesign.com/writing/dont-be-the-stain-remover-agent https://dragusdesign.com/writing/dont-be-the-stain-remover-agent Unsolicited help still lands as an intrusion — even when the product works. Sat, 01 Aug 2026 09:00:00 +0200 https://dragusdesign.com/writing/being-right-is-not-the-currency-in-design https://dragusdesign.com/writing/being-right-is-not-the-currency-in-design A detailed brief isn't help — it's a solved problem with no room left for design. Mon, 06 Jul 2026 09:00:00 +0200 https://dragusdesign.com/writing/reading-the-room-the-glass-of-water https://dragusdesign.com/writing/reading-the-room-the-glass-of-water Before a client says anything real, the room has already told you how the project will go. Sun, 05 Jul 2026 09:00:00 +0200 https://dragusdesign.com/writing/dont-argue-with-the-gut-redirect-it https://dragusdesign.com/writing/dont-argue-with-the-gut-redirect-it More justification doesn't clear a decision-maker's doubt. It adds noise. Sat, 04 Jul 2026 09:00:00 +0200 https://dragusdesign.com/writing/dont-brood-over-it-pick-up-the-phone https://dragusdesign.com/writing/dont-brood-over-it-pick-up-the-phone Forty-eight comments aren't a to-do list. They're one message with a shape and a weight. Fri, 03 Jul 2026 09:00:00 +0200 https://dragusdesign.com/writing/home-office-and-online-meetings https://dragusdesign.com/writing/home-office-and-online-meetings Every conversation at work has become an event. The ones that didn't warrant a calendar slot have simply stopped happening. Thu, 02 Jul 2026 09:00:00 +0200 https://dragusdesign.com/writing/the-work-does-not-speak-for-itself https://dragusdesign.com/writing/the-work-does-not-speak-for-itself Expecting clients to read design the way you do is the first mistake. Here's what happens instead. Wed, 01 Jul 2026 09:00:00 +0200 https://dragusdesign.com/writing/spiekermann-interview https://dragusdesign.com/writing/spiekermann-interview On studio culture, the conversations that happen on staircases, and what designers lose when they stop being in the same room. Tue, 02 Jun 2026 09:00:00 +0200 https://dragusdesign.com/writing/why-show-three-concepts-instead-of-one https://dragusdesign.com/writing/why-show-three-concepts-instead-of-one Three concepts isn't a methodology. It's a fear response. Mon, 01 Jun 2026 09:00:00 +0200 https://dragusdesign.com/writing/ai-pocs-are-the-new-briefs https://dragusdesign.com/writing/ai-pocs-are-the-new-briefs Your client built your brief in Claude. They just don't know it yet. Thu, 07 May 2026 09:00:00 +0200 https://dragusdesign.com/writing/task-lists-dont-build-products https://dragusdesign.com/writing/task-lists-dont-build-products What travels between departments isn't a project. It's a task list — and that gap is where products go wrong. Wed, 06 May 2026 09:00:00 +0200 https://dragusdesign.com/writing/agencies-must-price-the-outcome https://dragusdesign.com/writing/agencies-must-price-the-outcome The moment you start defending your price, you've already lost the negotiation. Tue, 05 May 2026 09:00:00 +0200 https://dragusdesign.com/writing/the-freelancers-real-problem-isnt-pricing https://dragusdesign.com/writing/the-freelancers-real-problem-isnt-pricing The scarcity mindset is the real problem. Not your pricing. Not your portfolio. Mon, 04 May 2026 09:00:00 +0200 https://dragusdesign.com/writing/why-corporate-design-leaders-lose-influence https://dragusdesign.com/writing/why-corporate-design-leaders-lose-influence You have a seat at the table. Somehow you still have no control over the decisions that get made. Sun, 03 May 2026 09:00:00 +0200 https://dragusdesign.com/writing/meetings-are-for-declarations https://dragusdesign.com/writing/meetings-are-for-declarations The meeting was already decided before anyone walked in. The question is whether you designed the outcome. Sat, 02 May 2026 09:00:00 +0200 https://dragusdesign.com/writing/the-skill-designers-cant-automate https://dragusdesign.com/writing/the-skill-designers-cant-automate Why AI didn't replace designers — it removed their invisible line of defense. Fri, 01 May 2026 09:00:00 +0200 https://dragusdesign.com/writing/why-decision-design-exists https://dragusdesign.com/writing/why-decision-design-exists Most design problems are not design problems. They are conversation problems that happened before anyone opened a file. Wed, 01 Apr 2026 09:00:00 +0200